Here's this article from Arsch Technica.
https://arstechnica.com/tech-policy/2018/10/tim-cook-calls-for-strong-us-privacy-law-rips-data-industrial-complex/
>Tech companies should de-identify customer data or not collect it at all.
>should not collect it at all
I agree with Crook in that part.
But:
>Users should always know what data is being collected and what it is being collected for.
Users in general don't care and don't even have any knowledge about what's going on. They just want to use stuff. That's also why would be better not collecting any data, then they wouldn't even need to bother with it.