MORE CORRUPTION: Tax Prep Software Sending Personal Data To Meta, FacebookReader11/22/2022 (Tue) 18:22 Id: e83b4aNo.19349del
MORE CORRUPTION: Tax Prep Software Sending Personal Data To Meta, Facebook
Popular tax prep software including TaxAct, TaxSlayer and H&R Block sent sensitive financial information to Facebook parent company Meta
through its widespread code, known as a pixel, that helps developers track user activity on their sites, an investigation by The Markup found.
In a report published with The Verge on Tuesday, the outlet found Meta pixel trackers in the software sent information like names, email addresses, income information and refund amounts to Meta, violating its policies. The Markup also found that TaxAct had transmitted similar financial information to Google via its analytics tool.
As CNBC explained in 2018, Meta uses tiny pixels that publishers and businesses embed on their websites. The dots send a message back to Facebook when you visit. And it allows companies to target ads to people based on sites they previously visited.
The data, sent through widely used code called the Meta Pixel, includes not only information like names and email addresses but often even more detailed information, including data on users’ income, filing status, refund amounts, and dependents’ college scholarship amounts.
The information sent to Facebook can be used by the company to power its advertising algorithms and is gathered regardless of whether the person using the tax filing service has an account on Facebook or other platforms operated by its owner Meta.