Balenciaga Pope. Fake Pentagon explosions. It’s becoming increasingly difficult to tell AI-generated images apart from the real thing, sometimes to disastrous effect.
A solution remains elusive. But Microsoft’s making an attempt with new media provenance features debuting at its annual Build conference.
Launching for Bing Image Creator and Designer, Microsoft’s Canva-like web app that can generate designs for presentations, posters and more to share on social media and other channels, the new media provenance capabilities will enable consumers to verify whether an image or video was generated by AI, Microsoft says. Using cryptographic methods, the capabilities, scheduled to roll out in the coming months, will mark and sign AI-generated content with metadata about the origin of the image or video.