By insisting on only this method, in its pure (and dull) form, not only the right wing, but any movement of national regeneration, insures that its material is read only by itself and the few Jews whose professional job it is to study and neutralize its material. Hitler’s National Socialist movement not only did not make that stupid mistake, but brilliantly exploited every field of propaganda with inspired material, scientifically designed not only to appeal to a few stuffy professors — but to move people, to move millions of people in the direction desired. Hitler had Julius Streicher’s Der Stuermer, full of the wildest and wooliest sensationalism, designed to smash its way into the consciousness of the masses, as it did. He also had the regular party press, designed to reach and convince the great middle class. And, for the university community, he had the esoteric material of Alfred Rosenberg, Gottfried Feder, et al. Again I stress that, whereas the academic scholar is most powerfully influenced by a logical, heavily footnoted dissertation at the highest intellectual level, the simple farmer or worker is utterly perplexed and repelled by “them big words” and is moved most effectively by a brutal and earthy presentation of a thoroughly subjective, grossly exaggerated picture of any situation. Only the latter class of propaganda can yield the sheer weight of numbers of persuaded people needed to sweep into legal political office. The major propaganda of a mass movement, therefore, must be of the elementary, direct, and emotional kind which alone can win honest hearts (and empty heads) — “boat tickets” and the Stormtrooper.
When I began, I purposely made my propaganda as brutal and shockingly rough as I could, simply to force attention. And I have kept everlastingly at the business of building a simple and direct image of all-out hostility to “Jews and niggers” in the minds of millions of Americans, regardless of the costs in other respects. (And when I have the rare opportunity to use some mass medium, as was recently the case when I gave a long interview to Playboy, I am forced to walk a careful line between what I should like to say and what the enemy would like to hear me say. Unless I deliberately sound at least halfway like a raving illiterate with three loose screws, such an interview would never be printed. This is another thing that most people fail to understand about my “Nazi” technique.) After I had become known to most Americans, I published the Rockwell Report at a somewhat higher level than my previous material to begin to recruit some of the brains and funds we needed to proceed. When this had begun to bear fruit, I used the talents obtained with the Rockwell Report to get back down to the people’s level and produce a publication designed for the masses, for the “average” man, the comic book reader, kids: the Stormtrooper. As planned, this is now our most popular and largest-circulation publication. And were it not for the Jewish ownership of the news distribution business, we could sell Stormtroopers literally by the millions.
My Ph.D. critics regularly berate me for the vulgar and brutal material in the Stormtrooper. Because these gentlemen don’t like to see the word “nigger” in print, or crude drawings of Jews, they often insist that I am a damned fool, a hoodlum, or an agent provocateur, trying to ruin the whole movement by printing such rough stuff. These sincere but pitifully blind men are going to have to understand that one can’t win elections with Ph.D. votes. As Goldwater proved, one can’t win elections even with all the upper classes. It is the vast masses of the lower classes, the beer-and-dirty-joke-loving workers, on whom we must depend finally for survival. The Stormtrooper with its pages full of cartoons, violence, insults, jokes, and general hell is exciting and readable to men who would never, in a million years, pick up and read a right-wing tract.