With a base of operations established and with successful publications directed at both the lowest and the middle-class levels, the movement is finally in a position to afford the relative luxury of a publication directed exclusively at the academic intellectual-professional class. The National Socialist World, now in your hands, is designed not only to reach but to move people in that category. Perhaps our material is not what you, personally, enjoy most. But our aim, and the aim of the World Union of National Socialists, is not to produce material to please our friends — but to win over millions of those who are now our enemies or who are oblivious to both sides. The years of success with the Stormtrooper and the Rockwell Report give me confidence that the new National Socialist World will also do what it has been carefully designed to do — that National Socialist World will beat its way into the highest intellectual circles just as the Stormtrooper smashed its way into the minds of the juveniles and working folks.
Finally, if you’ll permit me, I’d like to drive my principal point home with one more analogy. If you own a grocery store, and a man comes in from a painter’s truck in overalls to buy groceries, you don’t try to sell him a one-ounce jar of Russian caviar at two bucks a throw. You offer him beef, potatoes, and bread. If a French diplomat comes in, you don’t offer him hawg jowl; you might try the caviar. It is the same with propaganda. If you wish to win the “trade” of all potential “customers,” as we must do if we are to survive, you must have in stock a complete line of goods, especially the kind of goods most desired by the majority of your potential customers — and that means bread, potatoes, and beef, not caviar and truffles. If you can open a special store to peddle only caviar and truffles, do it in the silk-stocking district. Conversely, if you want to open another branch to sell only chitterlings, hawg jowls, and the like, then do it in the “nigger” section of town. And if you want a mass grocery business, in the name of sanity, stock up on something besides caviar and truffles. We intend to win enough “customers” to become masters of the grocery business, against the competition of the greatest and most complete “chain” operation the world has ever seen: “The Sheeney Supermarket,” which stocks something for everybody. To do it, we have designed some great products to appeal to specific customers: the “hawg-jowl” Stormtrooper, the “Delmonico steak” Rockwell Report — and now the “Cherries Jubilee” which you hold in your hand — National Socialist World.
Now go ahead and light the brandy!
[I would add to this that GLR's party failed because they did not screen membership to deny all with jewish heritage. GLR was shot by John Patler the Marxist.]
Notes 1. Jewish Voice, January, 1942. 2. Kultur und Rasse (Leipzig, 1914); Anthropology and Modern Life (New York, 1928); Aryans and non-Aryans (New York, 1934); General Anthropology (Boston, 1938), The Question of Race: Aryans and non-Aryans, Are They Distinctive Types? (New York, 1940); Race, Language, and Culture (New York, 1940): Race and Democratic Society, a post-mortem collection of his writings (New York, 1945), to name but a few. 3. Carleton Putnam, Race and Reason (Washington, 1961), pp. 18, 47. 4. Ibid., pp. 19, 49.