and the actual proof from a fan who has watched it in Spain. Only one week to see it and then, it disappeared from the cinemas. Pretty difficult to notice that it existed over here, little to no advertisement but it was an amazing unique experience that not many can count.
The bill/ticket paid back in December (very late for premiere for Italy and Spain) and the physical DVD copy.
The movie made around 60.3 millions in the end, beating the original made in 1986 (3 decades since MLP appeared in the big screen). It broke even and turned out to be profitable even if the budget has been kept in secret so far. Most benefits didn´t come from the word of critics (who panned it for the most part, some of them didn´t actually watch it nor bothered to review it properly) but by the word of mouth method between the fans (watching it several times even) and the target audience along with their families.
Here, on the /end/, I am opening this thread with this reminder about the huge event that was for the fandom in general.
The important thing about it is not the money (theorizing that it could have been a huge success back in 2013 or so), it is not the critics and its reputation... but your personal enjoyment with it. It happened, it was actually released for the world out there and while many jumped off from the bandwagon by that point, those who stayed received a personal prize to hold and value it for years to come.
