Sorry if I derailed a bit the thread to my own territory but by indirectly explaining the concept of lore is how I handle it the best for your answer and I need examples or specific reference in order to debate it (induced hypothesis).
I could go further and explain why the excessive normalization could make the new things more boring than the established material or how the places that we are used to seeing so much in the show hide lore without noticing it at all yet a mysterious aura that wasn´t there, without making much noise,hold secrets or uncommon feelings that were built up because of certain mundane stories that made those elements more powerful than the first time they were introduced (basically the reverse process of normalization: the mystification).
I might sound crazy or insane with the latter but trust me, this trend actually exists in this show (pic related is one of those examples).
