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SCL Group

SCL Group[1] (formerly Strategic Communication Laboratories[1]) was a private British behavioural research and strategic communication company.[2] In the United States and other countries, SCL has generated public scandal mainly through its subsidiary Cambridge Analytica.[3] It performed data mining and data analysis on its audience. Based on results, communications would then be specifically targeted to key audience groups to modify behaviour in accordance with the goal of SCL's client. The company used to describe itself as a "global election management agency".[4] London-based SCL was founded by Nigel Oakes who served as its CEO

History
In 1990, Nigel Oakes, who had a background in TV production and advertising, founded the Behavioural Dynamics Institute (BDI) as a research facility for strategic communication.[5] The study of mass behaviour and how to change it led him to establish Strategic Communication Laboratories in 1993.[4] Oakes thought that to shift mass opinion, academic insights as gained through psychologists and anthropologists at BDI should be applied, and would be more successful than traditional advertising methods.[6] BDI became a non-profit affiliate of SCL. One of the former directors is Lord Ivar Mountbatten, a cousin of Queen Elizabeth II

https://en.wikipedia.org/wiki/SCL_Group

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