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July 13, 2024
8:00 AM EDT
Lectures in History: Dwight Eisenhower and 1950s Political Advertising. Purdue University professor Kathryn Brownell taught a class about political advertising in the 1950s, highlighting Dwight Eisenhower's presidential campaigns. She compared radio and early televised ads and examines what components made them successful.
American History/BookTV
https://www.c-span.org/video/?451844-1/dwight-eisenhower-1950s-political-advertising