>>51315
Words are just the end point. Before them you have images, then sensations, etc...
Lets say "freedom", there is an inherent true representation of it in your mind that is primal, it was inherited from your biology and maybe from the nature of the universe itself (if not beyond it).
If you look inwards and deal with that concept/feeling, you will have one or more different visual symbolic representations of it. None of those forms is the real form, but they all contain some of the real form. The real form is the full comprehension/experience of what is freedom, unbound by time or words.

If they can make you see their symbol of freedom when you look in, they can shift its meaning/comprehension.