>>1042309 >CB: Do the colors represent the hippy culture, which was in fashion at the time? >RJ: Partially it was a really big influence. Both Steve and I came from that place, but the real solid reason for the stripes was that the Apple II was the first home or personal computer that could reproduce images on the monitor in color. So it represents color bars on the screen. Also, it was an attempt to make the logo very accessible to everyone, especially to young people so that Steve could get them into schools. https://creativebits.org/interview/interview_rob_janoff_designer_apple_logo-2/