>>144584
cont...
A growing number of retailers across the country are giving paper price tags the boot. Walmart (WMT) announced in June that it will begin to make the switch to digital price tags in its stores after it tested the technology out at one of its locations in Texas, which yielded positive results.
Walmart plans to expand the technology to 2,300 stores by 2026, as it claims it will help expedite the amount of time it takes for employees to update the price of items.
The retailer also shot down speculation that the new technology will enable it to enforce dynamic pricing.
"It is absolutely not going to be one hour it is this price, and the next hour it is not," said Greg Cathey, Walmart Senior Vice President of Transformation and Innovation, during an annual shareholder meeting on June 6, according to Reuters.
As consumers are facing higher prices for goods and services across the country due to inflation, the potential for a normalization of dynamic pricing is a major concern as it can lead to even more inflated prices.
According to a 2023 survey by Capterra, most U.S. consumers view dynamic pricing negatively. The survey found that 52% of U.S. consumers equate dynamic pricing to price gouging, while only 34% believe that dynamic pricing is beneficial to consumers.

https://www.thestreet.com/retail/kroger-has-alarming-plans-for-digital-price-tags-lawmakers-say